Microsoft's Bing search engine has just become publicly available, allowing you to decide whether Microsoft's latest effort has the goods to take on Google. Bing is available at www.bing.com and replaces Live Search.
Trust is a major factor in Google's ranking algorithm. Some websites can get high rankings on Google for nearly any content they publish while other websites cannot get high rankings at all although they have optimized web page content.
Getting high quality links is crucial if you want high rankings on Google for competitive keywords. Links from old and reputable high authority sites work best. Unfortunately, it's often not easy to get links from high authority websites.